Strategic Brand Consulting.
The vision to brand and position a region through sports on a domestic or international scale, calls for a long term strategic identity and realization planning. Emerging international scenarios and local perspectives are to be balanced by a superior planning and implementation strategy. This applies to both established emerging and established brands, as well as unique start-ups.
- Strategic sports development planning on regional, national and international levels.
- Cross-cultural sensitive management approach to multi-national projects in global regions.
- Implementation of professionalization requirements of governing federations.
- Public advocacy engagement with media, multipliers, political and corporate stakeholders.
- Analysis of long term business operational development, costs and yields.
- Innovative cross-marketing and branding campaigns utilizing multi-channel media mix strategy.
- Digital identification and selection to cluster and reach audiences and customers.
- Viral Marketing for peer recommendation and referral management in online communities.