Market Analysis & Research.
Market analysis, combined with an unbiased evaluation of the brand positioning, provides the basis for a sustainable business development process.
- Detailed market analysis, customer research and focus group deployment
- Focused surveillance and observation of major trends and related topics.
- Business validation for brand in current and expansion markets.
- Strategies for re-positioning, re-branding strategies and re-launch / start-up tied-in with respective analysis of brand positioning.
- Differentiation from competitors and design of unique selling propositions.
- Development of alternate business perspectives and market approaches.
- Definition, analysis and development of current and future target audiences.
- Client specific customer relationship (CRM) management system.
- Comprehensive outreach and Corporate Social Responsibility (CSR) strategy.