Market Analysis & Research

Market Analysis & Research.

Market analysis, combined with an unbiased evaluation of the brand positioning, provides the basis for a sustainable business development process.


  • Detailed market analysis, customer research and focus group deployment
  • Focused surveillance and observation of major trends and related topics.
  • Business validation for brand in current and expansion markets.
  • Strategies for re-positioning, re-branding strategies and re-launch / start-up tied-in with respective analysis of brand positioning.
  • Differentiation from competitors and design of unique selling propositions.
  • Development of alternate business perspectives and market approaches.
  • Definition, analysis and development of current and future target audiences.
  • Client specific customer relationship (CRM) management system.
  • Comprehensive outreach and Corporate Social Responsibility (CSR) strategy.