Sports business is a highly passionate business challenge, thriving on culture, identity and promise. Teams, fans, public, sponsors and home regions mutually benefit, when based on a sound business model and combined with a visionary business plan. On the strategic side, an ambitious sports vision brands and positons cities, regions and countries in public awareness on a trans-national level.SBC International constitutes the synthesis of a successful 20 year senior level background in the international strategic and operational management of professional sports structures, their business modules and societal impacts. This background provides for unique track record to advice on all aspects of progressive and sustainable sport business development on club, federation and international layers.For each competence areas, a comprehensive status analysis will be followed by a detailed implementation strategy and an itemized schedule of customized measures and initiatives, including e-business and online engagement.