Strategic Brand & Corporate Communications.

In an ever changing environment, strongly shaped by external factors and digital media, corporate communications do have a decisive impact on the brand image, public awareness and the business viability of commercial actors both at home and abroad.

Consultancy:

• Survey, analysis and assessment of major media trends and story development
• Corporate brand positioning and presentation to optimize brand image and product awareness
• Corporate Social Responsibility (CSR), identifying vulnerable groups, worthy projects and causes
• Use of digital media and social media platforms to drive corporate image and shape trends
• Intercultural competence and liaison to engage productively with unique target audiences and stakeholder groups
• Public Diplomacy and Public Advocacy to position and drive challenging issues
• Crisis Communication addressing contentious issues early on with the goal to minimize potential threats and damages
• Engagement with government, media, federations, business associations and the IO/NGO domain.
• Civil-Military Interaction (CMI) and Liaison for clients in conflict situations and complex crisis regions.