E-Business via Digital Communication

E-Business via Digital Communication.

  • Development of culture-sensitive, multi-level online strategies in digital communication for SMEs
  • Customer Relationship Management – digital engagement approaches and processes to develop and retain audiences
  • Direct e-Marketing reaching audiences and customers in most cost and message effective way
  • Social Media Marketing – digital channels to drive a desired brand image, products and entrepreneurial ideas across national and cultural borders
  • Search Engine Optimization (SEO) and Advertising (SEA) – directing customers to corporate online presence and offers
  • Digital identification and selection to define and reach audiences and customers
  • Viral Marketing creating capturing content for peer recommendation in online communities
  • Influencer and Multiplier Marketing using popular spokespersons promoting brands and products to national and international audiences.