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E-Business via Digital Communication.
- Development of culture-sensitive, multi-level online strategies in digital communication for SMEs
- Customer Relationship Management – digital engagement approaches and processes to develop and retain audiences
- Direct e-Marketing reaching audiences and customers in most cost and message effective way
- Social Media Marketing – digital channels to drive a desired brand image, products and entrepreneurial ideas across national and cultural borders
- Search Engine Optimization (SEO) and Advertising (SEA) – directing customers to corporate online presence and offers
- Digital identification and selection to define and reach audiences and customers
- Viral Marketing creating capturing content for peer recommendation in online communities
- Influencer and Multiplier Marketing using popular spokespersons promoting brands and products to national and international audiences.