The Business of Sports

The Business of Sports.

Sports business is a highly passionate business challenge, thriving on culture, identity and promise. Teams, fans, public, sponsors and home regions mutually benefit, when based on a sound business model and combined with a visionary business plan. On the strategic side, an ambitious sports vision brands and positons cities, regions and countries in public awareness on a trans-national level.SBC International constitutes the synthesis of a successful 20 year senior level background in the international strategic and operational management of professional sports structures, their business modules and societal impacts. This background provides for unique track record to advice on all aspects of progressive and sustainable sport business development on club, federation and international layers.For each competence areas, a comprehensive status analysis will be followed by a detailed implementation strategy and an itemized schedule of customized measures and initiatives, including e-business and online engagement.

Strategic Brand Consulting

Strategic Brand Consulting
Strategic Brand Consulting. The vision to brand and position a region through sports on a domestic or international scale, calls for a long term strategic...

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Sports Business Development

Sports Business Development
Sports Business Development. Professional sports, its scope, vision and positioning, requires a long term, sustainable strategic business and realization planning. The volatility of on-field success,...

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Market Analysis & Research

Market Analysis & Research
Market Analysis & Research. Market analysis, combined with an unbiased evaluation of the brand positioning, provides the basis for a sustainable business development process. Consultancy:...

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Digital: Online & E-Business

Digital: Online & E-Business
Digital: Online & E-Business. A dynamic and interfaced digital presence (e.g. homepage, social media, CRM, Youtube) serves as key engagement platforms between fans, members, management,...

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Event Management & Planning

Event Management & Planning
Event Management & Planning. Events and games represent the business card and the most unique show case of a sports brand. Unlike on any other...

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Fan, Spectator & Membership Development

Fan, Spectator & Membership Development
Fan, Spectator & Membership Development. Fans and members are the loyal and vital link of a sports club between its history, tradition and future. At...

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